Using AI is a smart move when researching, growing a business or drafting blog posts. It can write a business plan in 30 seconds. But how long do we spend analysing the output?
What I’ve found interesting is that AI moves far faster than we do. Its frame of reference is global. Yours and mine is shaped by where we grew up and what we’ve lived through. We came from Wagga Wagga, Wisconsin, Vancouver or Madrid. We studied podiatry or plastering, Pilates or philanthropy.
You get the idea.
The trouble is that AI can produce sophisticated, impressive and highly specialised material in areas we know very little about, and we can be instantly seduced by how polished it sounds.
Stop.
Read it.
Think about it. Check it.
A simple three-step rule:
Read the output slowly
Verify the facts
Check that the tone, style and format suit your audience and purpose
More importantly, before you even start prompting, plan.
For example, I’m building an app. I’m not a programmer, so I’m not naturally familiar with the contextual references, technical assumptions and pain points that matter in that world. I had to research that before I even put pen to paper, so to speak.
I needed to think much more clearly about my audience, constraints, parameters, preferences and objectives.
That saves a lot of unnecessary iteration. It also cuts down the maddening clean-up later: Never use “actually”. It’s redundant. Remove “Why this works”. Urgh.
At every step, evaluation matters. I’ve caught myself skimming and running. Skim and run, then trip.
More haste, less speed.
Sit with the advice or output you’ve just received. That’s how you work out what to refine in your question, your instruction or your constraints.
It’s a new way of thinking, but interestingly, I’ve found it has sharpened my critical thinking too.
In the ever-expanding universe of content creation, artificial intelligence (AI) has become a powerful ally. But with great power comes great responsibility.
I slept well last night; didn’t get up once. You may say this is the way things should be, and I’d agree. But it’s not so usual for me.
I think it’s because I sleep better when my spirit feels lifted, as it has since this morning. I swam in the sea (always good for the soul) and continued my reading of The Dalai Lama’s Cat, where Mousie-Tung is enlightening me… sorry!… Rinpoche, “precious one”, little Snow Lion… is letting me in on the ways of the monks.
Image created using CoPilot Designer, powered by DALL-E 3
Bear with me. Our topic today is the ethical use of generative AI during intergalactic travel. Now in the company of Rinpoche as our ethical guide, let’s get into it.
Using generative AI responsibly
Generative AI can be a powerful tool for content creation—helping you generate ideas, saving time and enhancing creativity. But it can also pose some ethical challenges, as there is the potential for it to create content that is misleading, inaccurate, harmful, or even illegal.
How can you use generative AI responsibly and avoid interstellar mishaps? In this blog post, I’ll share some examples of the misuse of generative AI, some tips and tricks to use it ethically, and some resources to learn more.
Examples of misuse
Before we get into the ethics of generative AI, let’s look at some examples of how things can go wrong. Readers, my first example stems straight from researching content for this blog. The examples I initially unearthed, each with a reference (e.g. [Story] – Source: The New York Times), did not seem entirely authentic, so I checked and asked for citations. This is the reply:
Copilot
“I’m sorry, but I couldn’t find any credible sources to verify the specific incidents mentioned in the text you provided. It’s important to note that while the scenarios described are plausible and reflect real concerns about the misuse of generative AI, without verifiable sources, they should be treated as illustrative examples rather than factual occurrences.”
Fear not!
I eventually found what I was looking for…The scenarios listed below show the risks and harms of generative AI and why we need to be careful.
Hallucinations
Definition: When AI generates information or output that is nonsensical or inaccurate because it sees patterns or objects that don’t exist or are invisible to humans—like seeing shapes in the clouds (Source: IBM).
In Ronnie Sheer’s LinkedIn course Prompt Engineering with ChatGPT, he states: “Large language models (LLMs) such as ChatGPT are very impressive. They can, however, be inaccurate and sometimes even make up things. It’s often said that models such as ChatGPT are 90 or 97% accurate, but 100% confident”.
Image created using CoPilot Designer, powered by DALL-E 3
A Lawsuit
In 2023 in Mata v Avianca, lawyers filed a brief with a New York court that included fake quotes and case citations generated by an AI tool. They didn’t know this could happen, nor did they check the cases they cited. The court threw out their client’s case, sanctioned the lawyers for bad faith, and fined them and their firm—exposing their actions to public scrutiny (Source: New York Times).
In politics, US president Donald Trump’s onetime personal lawyer, Michael Cohen, says he unwittingly passed along to his attorney false AI-generated legal case citations he found online before they were submitted to a judge (Source: UNSW).
“At the very least, technology competence should become a requirement of lawyers’ continuing legal education in Australia”.
Michael Legg & Vicki McNamara
Deepfakes: The Double-Edged Sword of AI
Definition
A deepfake is a synthetic media where AI is used to manipulate or generate visual and audio content, creating results that can be highly deceptive (Source: Mirriam-Webster).
The Rise of Celebrity Deepfakes
Celebrities like Taylor Swift have become targets, with their deepfakes appearing on social media, demonstrating the technology’s potential for misuse (Source: The New York Times).
Deepfakes for Good
Conversely, deepfakes can serve positive purposes. For instance, David Beckham’s participation in a malaria awareness campaign used deepfakes to portray him speaking nine languages, amplifying the campaign’s reach (Source: Britannica).
The Liar’s Dividend
This era of misinformation has given rise to the “liar’s dividend,” where individuals exploit the climate of doubt to dismiss truths as deepfakes (Source: Psychology Today).
It’s crucial for individuals and organisations to verify the authenticity of information before sharing it, and use (or check that your organisation uses) advanced tools and techniques to detect deepfakes.
Plagiarism
Stanford University AI Plagiarism Scandal
In May 2024, three Stanford University authors released a language model (called Llama3V) which was accused of copying another AI model “MiniCPM-Llama3-V 2.5” from a Chinese startup. A GitHub user discovered the similarities and two of the authors apologised (Source: Plagiarism Today).
AI detectors are becoming more sophisticated in tackling these issues. They’re designed to detect AI-generated content and compare texts against massive databases to find plagiarism. They’re part of a suite of tools to ensure originality of content.
For example, Scribbr’s AI Detector can detect content generated by popular AI tools like ChatGPT, Gemini and Copilot, and is used alongside plagiarism checkers to verify text.
Prompt Hacking
In the LinkedIn Learning course Mitigating Prompt Injection and Prompt Hacking, Ray Villalo explains how a hacker could tell ChatGPT to act as a writer. The author would ask how a character would go about doing something illegal (pretending that the description is intended to be purely fictional and used for creative writing) … a fake guardrail.
Similarly, when companies adopt LLMs into their platforms, prompt hackers can use malicious prompts to gain access to sensitive or confidential information and leak internal data from a company’s resources.
Villalo comments, “Part of implementing an AI security plan should include a thoughtful approach to dealing with prompt hacking”.
Summary of key ethical issues
1. Copyright Infringement&Intellectual Property Misuse: AI-generated content can mirror copyrighted works, leading to legal issues. This necessitates originality and respect for intellectual property. There’s also a concern about the originality of AI-generated content, making it useful to clarify ownership and creative rights in AI contributions.
2. Data Privacy: Generative AI’s reliance on vast datasets raises concerns over the potential mishandling of personal information. This can be mitigated via strict data handling and consent protocols.
3. Bias and Discrimination: AI systems can inherit biases from training data. Therefore, it’s imperative to regularly audit and adjust AI for fairness and inclusivity.
4. Misinformation and Fake News: Given AI’s capacity to fabricate convincing but false content, companies and individuals will benefit from strengthening verification processes and promoting digital and media literacy.
Tips and tricks to use generative AI ethically
So, how can you use generative AI ethically in content creation? Here are some tips and tricks to help you out. They are based on the principles of honesty, accuracy, transparency and respect, which are essential for ethical communication and journalism.
They are also inspired by the wisdom and humour of Douglas Adams, who taught us how to cope with the unexpected and the absurd in the universe.
Check (and re-check) your sources: Don’t panic… but do pay attention. Generative AI can produce amazing and surprising content, but it can also produce nonsense and errors. Don’t blindly trust or reject the AI output but examine it carefully and critically. Check the facts, the sources, the logic and the language. Use your common sense and your knowledge. If something seems too good or too bad to be true, it probably is.
Be transparent: Don’t forget your towel… but do cite your sources. A towel is a useful item to have in the galaxy, as it can serve many purposes and signal that you are a hitchhiker (see the end of this blog for a handy list!). Similarly, citing your sources is a useful practice to have in content creation, as it can serve many purposes and signal that you are an ethical writer.
Citing your sources can help you avoid plagiarism, support your claims, acknowledge your influences and guide your readers. If you use generative AI to create or enhance your content, you should always disclose it and cite the AI tool or model you used, as well as the original sources or data it used.
Image created using CoPilot Designer, powered by DALL-E 3
Data privacy / Bias and Discrimination
Check your organisation’s protocols: If you are using generative AI to support productivity, make sure there is clarification for this practice within your organisation. Check the regulations, constraints, licencing levels and parameters. Promote the benefits and possibilities of using AI within an ethical framework.
Respect your audience: Don’t rely on the babel fish but do respect your audience. In The Hitchhiker’s Guide to the Galaxy, the babel fish (check out this clip from the 2005 film) is a small creature that can translate any language instantly and perfectly, as long as you stick it in your ear. It sounds like a convenient and helpful device, but it can also cause trouble and misunderstanding by forgetting the cultural and contextual differences between languages and speakers.
Similarly, generative AI can disregard the cultural and contextual differences between languages and audiences. Always respect your audience’s needs, preferences and values—as well as their privacy and consent.
Source: BBC via YouTube
Avoid bias: When referencing sources, consider their transparency of funding, staff credentials, rigour of research methods, and balance in reporting.
Companies and individuals can strive to train AI models on diverse and representative datasets to minimise the risk of inheriting biases. Regularly evaluate AI output for bias, adjust the model for fairness and inclusivity, and use processes that prevent AI from using biased information.
Avoid plagiarism: Use plagiarism detection tools to verify the uniqueness of content before publication.
Use data controls: Configure your environment for optimal privacy. For example, in ChatGPT, open the menu and navigate to Settings, then head to Data Controls and toggle off Chat History and Training. Save your content on a Notepad or application instead.
Misinformation and Fake News
Use verification processes: A positive first step we can take is to amp up our media and digital literacy. Always verify sources, and when we use AI to create, first check in with your companion Snow Lion. Is your content original? Does it add value? Is it making the world a better place?
Channel AI to augment your creativity: Be creative and original, and know where your towel is (i.e., use your resources, including generative AI… Emulate a “hoopy frood” [really amazing altogether guy] in The Hitchhiker’s Guide to the Galaxy).
However, beware! Generative AI will help us create cool and confident content, but it can also make us smug and arrogant. Use generative AI as a tool to enhance your creativity, not as a crutch to replace it. Remain humble and open-minded, and learn from generative AI, rather than copy from it.
By implementing these strategies, content creators can ethically leverage generative AI while ensuring their work remains original, unbiased and valuable to their audience.
A three-pillar framework
“Any new technology is only as ethical as the underlying data that it’s trained on. For example, if the majority of our consumers to date have been of a particular race or gender when we train the AI on that data, we’ll continue to only design products and services that serve the needs of that population”.
Responsible data practices: Employ human oversight. Always review and refine AI-generated content to ensure it aligns with ethical guidelines and maintains the creator’s unique voice.
Dhar poses four questions: What is the source of the training data of the LLM you are using? What has been done to reduce bias in the data? How might the data we’re using perpetuate historic bias? What opportunities exist to prevent biased decision-making?
Well-defined boundaries on safe and appropriate use: Define your target audience’s primary goals and elect the most responsible way to achieve those goals.
Robust transparency: Be open about the use of generative AI in content creation. This includes disclosing when AI has been used to generate or assist in creating content.
In addition, consider the three questions posed by Dhar: How did the tool (LLM) arrive at its output? What other ways do we have of testing fairness? Can decision-makers easily understand the input-analysis-output process?
Postscript: Ethical Considerations in 2025
The ethical use of AI is in all of our hands. We can use AI to help us brainstorm, summarise topics within our area of expertise, plan trips, care for our garden and create recipes. AI can stimulate new ideas and help us think more broadly.
The trouble starts if we rely on AI to “write for us” or blindly trust its output. Ethical use not only applies to copyright, privacy and bias. The effects of using AI without oversight can be devastating—even on a purely personal level. For example, no poet or artist wants to lose faith in their craft, and there is no joy in regurgitating words and images.
Apart from inner guidance, fortunately our leaders recognise the need for guardrails. The United States Copyright Office has released two reports on AI and copyright. The first focused on regulating the use of AI to replicate people’s likeness, for example through deepfakes.
The Washington Post summarised the second report’s findings as hinging on human creativity: “… art produced with the help of AI should be eligible for copyright protection under existing law in most cases, but wholly AI-generated works probably are not”.
In Australia, the Federal Government has released AI ethics frameworks and committed $124 million to the National AI Centre, demonstrating the national commitment to responsible AI adoption. In government, the focus is on “ensuring the appropriate, safe and effective use of technology tools, including AI”. Additional recommended steps include implementing an “enrolment mechanism to register and approve staff user accounts to access public generative AI platforms”.
Conclusion
I’m excited about generative AI. Why? My mind runs wild with creative ideas and dreams. Maybe, just maybe, they can now come to life.
And maybe we can all use AI to make life a whole lot more interesting… a whole lot more productive, or simply a whole lot better. Just remain mindful of the “Deeper Meaning of Liff” and reference your inner moral compass.
We’re simply guiding a pattern of code, so we can’t get smug about it. Working toward digital literacy is great. Thinking that our investment makes us superior, or believing we have superpowers for generating awesome prompts… is not. Just ask any Balinese cat that grew up in a Buddhist enclave. Don’t even think about accolades if you bring a mouse home. They will save the mouse, set it free in the woods and put you to shame.
When dealing with AI-generated content, check in on your intuition… it might just hold the key to avoiding interstellar mishaps! Our job is to illuminate truths, foster understanding, and enrich the tapestry of human experience.
AI is new to us like things were new to our ancestors a hundred years ago. Think of the invention of the camera. The wheel turns!
Yours in creativity, humility and ethical use of AI,
Annie.
PS. Dear reader, should you ever feel lost in the digital expanse, “Don’t Panic.” I invite you to join the conversation. Share your thoughts, experiences and insights on ethical AI use. Together, let’s take ownership of responsible innovation and ensure that the future of AI content creation is as bright and benevolent as the minds behind it.
Join me in future posts for some useful tips on prompt design. I’m no engineer!
PSS. I used AI to augment content in the process of creating this post. Just like we use Google for research, because I don’t know it all! Neither does the babel fish or Copilot.
And if you need a stretch after all that, my training partner and I have your back. Take just three minutes of floor time. Look after your body.
Work with Me
Are you looking to harness the power of AI for your business, or would you like me to prompt for you? Whether you need compelling blog posts, engaging content for your business, or polished PowerPoint presentations, I’m here to help. With expertise in AI-assisted writing and content creation, I can provide tailored solutions that meet your needs.
U.S. Copyright Office. (2025). Copyright and artificial intelligence, Part 2: Copyrightability report. U.S. Copyright Office. https://www.copyright.gov/ai-report-part2
“What Are AI Hallucinations??” – An article by IBM discussing the phenomenon where AI perceives nonexistent patterns or objects.
In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a towel is described as the most massively useful thing an interstellar hitchhiker can have. Here are some of its uses:
– Warmth: You can wrap it around you for warmth as you bound across the cold moons of Jaglan Beta.
– Beach mat: Lie on it on the brilliant marble-sanded beaches of Santraginus V, inhaling the heady sea vapors.
– Sleeping cover: Sleep under it beneath the stars which shine so redly on the desert world of Kakrafoon.
– Sail: Use it to sail a miniraft down the slow heavy River Moth.
– Combat: Wet it for use in hand-to-hand combat.
– Protection: Wrap it around your head to ward off noxious fumes or avoid the gaze of the Ravenous Bugblatter Beast of Traal.
– Distress signal: Wave your towel in emergencies as a distress signal.
– Drying off: And of course, you can dry yourself off with it if it still seems to be clean enough.
Moreover, a towel has immense psychological value. If a strag (non-hitchhiker) discovers that a hitchhiker has his towel with him, he will assume the hitchhiker is also in possession of a multitude of other items and may lend whatever the hitchhiker might have “lost”. The phrase “knows where his towel is” became a way to say someone is a person to be reckoned with. It’s a fun and quirky element that has become a cultural icon among fans of the series!
Source: Conversation with Copilot, 18/06/2024, most cited source: YouTube.
A guide offering three simple ways to use AI to improve your writing without losing your voice. Embrace the power of AI without compromising your creativity and authenticity 😊
Image created using Microsoft Copilot, powered by DALL-E 3
Introduction
In this digital age, it sometimes feels as though our minds and senses are overwhelmed with an excess of information and new technologies. The prospect of this AI beast can smell bad, a space invader, for those of us with a creative bone or two in our bodies.
I’ve been riding that rollercoaster in my mind, but… last night I had a “nightstorm”. Here is my brand-new word’s definition:
Nightstorm (noun)
/ˈnītˌstôrm/
Definition: A solo brainstorming session characterised by the quiet of the night that fuels the chaos of ideas, often leading to unexpected bursts of creativity and insight.
Example: After hours of tossing and turning, she experienced a nightstorm that led to the outline of her novel.
Don’t panic
Remember the tune “Video Killed the Radio Star”? Radio lives on. Teenagers love vintage vinyl and dusty old books made of paper.
So… DON’T PANIC.
Like the usefulness of a towel in intergalactic travel in The Hitchhiker’s Guide to the Galaxy (a classic read), AI will be your most useful companion from now onwards… if you remember to pack it and use it properly. Then your creativity, your love of words, your adventurous spirit is what will shine through.
What are Large Language Models and Why Should You Care?
If you don’t know what an LLM is, don’t worry. A year ago, I didn’t either. Read on. I want to talk to you about my experience with using Large Language Models (LLMs) to help create content, without any knowledge of coding. In fact, the only Python I know is a jelly snake.
Image created using Microsoft Copilot, powered by DALL-E 3
LLMs, like ChatGPT and Claude, are systems that can generate natural language text based on a given input. They are trained on massive amounts of text data from various sources, such as books, websites, social media, and news articles. They learn the patterns and rules of language, such as grammar, syntax, vocabulary and style from these data sources. They can then use this knowledge to produce new text that is coherent, relevant, and sometimes even creative.
Why should you care? Because LLMs can help you with many aspects of your writing process, such as brainstorming, researching, outlining, drafting, editing and proofreading. They can save you time, energy and frustration. They can also inspire you, challenge you and surprise you. Think of them as collaborators.
A Taste of AI-Powered Creativity
A few days ago, I was curious to see what an LLM could do to help me with a simple problem. I wanted to prepare a flavourful stir-fry for my partner, who can’t eat spicy food. Usually, I’d be scratching my head, resigning to a bland meal. Instead, I turned to claude.ai. Minutes later (after a little chat with Claude), I had a recipe for Zing-a-ling Veggie Noodle Stir-fry. It was delicious!
Here is the initial prompt I used:
Hello! My partner gets a reaction to onion, garlic, chilli, curry and strong spices, so he can’t eat that. Too much pepper is also no good for him. I want to make a stir-fry dish that is still flavourful without these ingredients, but I don’t want to use too many ingredients as it would spoil the dish. I have the following key ingredients: 250g superfood fresh sliced vegetables, 300 chicken breast and 450g fresh Hokkien noodles, 200g sliced mushrooms, and the following sauces: Fish, Hoisin, Oyster, Soy, Worcester, Tomato .Also in my pantry: olive oil and all the most commonly found ingredients in an Australian household. Ask me any questions you need to, then suggest a recipe with a list of ingredients, instructions and a catchy name for the recipe. Go!
The above is an example of a Vision (Multimodal) prompt using the following techniques:
Context Establishment: Providing background information and specific constraints to shape the response.
Detailed Instructions: Clear directives on what the response should include.
Constraints/Delimiters: Limitations that define the boundaries of the acceptable response.
Outcome Specification: Stating the desired outcome and expectations from the response.
Socratic Questioning: Inviting the model to ask questions if more information is needed.
Three Simple Ways to Use AI to Enhance Your Writing Without Losing Your Voice
This isn’t just about recipes; it’s a glimpse into how AI can spice up our writing without overpowering our unique flavours.
What I learned from many hours of study is that LLMs are not perfect, but they are powerful. They can help you generate ideas, find information and write faster. But they can also make errors, miss nuances and lack originality.
They can’t replace your voice, your style, your personality, your emotions, your values, your opinions, your experiences, your stories. They can’t replace you.
So, how can you use AI to enhance your writing without losing your voice? Here are three simple ways to use AI to improve your writing without losing your voice:
Use LLMs as tools, not as masters. Don’t let them dictate what you write, how you write, or why you write. Use them to assist you, not to replace you. In future posts, I’ll share how we can phrase prompts as a tool to best augment your text.
Tailored prompt engineering is the key!
Use LLMs as sources, not as authorities. Don’t blindly trust what they generate; check their facts, their logic, their tone, their ethics. Use them to inform you, not to deceive you.
My next post will explore this topic and the ways we can implement an ethical approach in our writing and content creation.
Use LLMs as partners, not as rivals. Don’t fear them, embrace them. Don’t compete with them, collaborate with them. Use them to inspire you, not to intimidate you. Future posts will look at ways we can channel AI for creativity.
As a first step, try CoPilot’s designer (see the next section)!
Explain your image by starting with: Please design a high-resolution digital image of… [e.g. a hippopotamus riding a bicycle on a beach at sunset, holding a sign that says, “Don’t Panic!”]. Be polite, detailed and specific. Trust me on the “polite” angle; the models are trained on human data. Be nice. Go!
Embrace the Change
Change can be intimidating, but it’s also a gateway to growth. In this series of posts, I’ll share tools, terminology and techniques to help you start, or get more effective, with AI-assisted writing. And I’ll offer advice as practical as a towel in intergalactic travel (thanks, Douglas Adams!).
Try it!
If you haven’t yet, sign up for ChatGPT. Here’s a simple guide:
Click “Sign Up” and create an account with your email or use Google/Microsoft for quick access.
Verify your email and choose between free or paid plans.
Start using ChatGPT by entering prompts in the chat window.
And/or… try a free trial of Microsoft Copilot.
Add Value
There is no value in regurgitation; any astute reader knows that if you “embark on a journey” or “navigate your course”, this is likely a trip arranged by AI. You want to retain your authentic voice. So do I.
I wrote this blog post from scratch, then got some help with headings, prompted for images and asked for feedback. Around 15% of this post was edited and rewritten as a result.
Conclusion
Stay tuned, and don’t panic. You are the writer; you have the power. You have the voice. Check in over the next few weeks to learn more about prompt engineering and the terminology of the day, along with practical tips to use this, important words about ethics and pitfalls, and more.
Share your thoughts and curiosities about AI in writing. Your insights will help shape the content of this blog.
Let’s Do This. Remember, in the vast universe of AI writing, don’t panic. And take a towel.
Image created using Microsoft Copilot, powered by DALL-E 3 & edited in Canva Pro
Yours in Zen and AI,
Annie.
If you need to meditate after this, I’ve got your back too. Head to YouTube.
Resources
LinkedIn Learning courses:
Generative AI: The Evolution of Thoughtful Online Search
Ethics in the Age of Generative AI
Streamlining Your Work with Copilot (formerly Bing Chat/Bing Chat Enterprise)
Career Essentials in Generative AI by Microsoft and LinkedIn
Work with Me
Are you looking to harness the power of AI for your business, or would you like me to prompt for you? Whether you need compelling blog posts, engaging content for your business, or polished PowerPoint presentations, I’m here to help. With expertise in AI-assisted writing and content creation, I can provide tailored solutions that meet your needs.